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If you’re not prepared to be wrong, you’ll never come up with anything original. -Ken Robinson

What creates originality might not be what you think at first. Sometimes, originality can only come from a string of small but steady iterations.

Your first project or product didn’t work out? So what! Try again.

If originality is the goal, then we must learn that to achieve it, we need time, effort and many opportunities to be wrong; paradoxically, what is often expected from creatives is on the spot, effortless and on point.