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Results-focused communications professional with strength in copywriting and design. Proactive leader with strengths in communication and collaboration. Proficient in leveraging current trends and marketing knowledge to promote user engagement. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes.

Creative media pastor

Apr 2016 – Present
Location: Sachse, TX

• Manage designers and media producers to deliver content while maintaining brand integrity and alignment with organizational objectives by reviewing user engagement.
• Manage an email list of 6,600+ contacts, with an average open rate of 40.11% over 73 campaigns during 2019. (Industry average: 24.16%).
• Implement SEO optimization for the Northplace website, resulting in an increase in users by 152.8%, and an increase in page views by 153.1% compared to the two and a half years before April of 2016.
• Interpret Google Analytics and various social media analytics to create new content and optimize existing assets.
• Leveraged email, print and social campaign strategies to strengthen brand awareness with target consumers, partnering with key organizational stakeholders
• Drafted and proofread marketing, advertising and website copy.
• Participated in pre-project analysis and technical assessments to develop a user-friendly interface and correct functionality to meet business objectives.
• Managed and implemented the redesign of the new website for the organization, taking into consideration input from critical stakeholders (Executive Team), ensuring organizational brand adherence and user experience flow, to enhance navigation and improve visual appeal.
• Optimize communication processes by creating a request hub to support the daily operations of 10 departments while remaining apprised of organizational goals/needs and proposing/implementing customized creative solutions to achieve desired results in the most cost-effective and timely manner.
• Produced marketing graphics that were attractive and high-quality by applying skills in Photoshop and Illustrator.

Owner of DLR Media

Sep 2011 – Present
LocationDallas/Fort Worth Area

• Design and deploy websites for businesses and non-profits
• Coach organizations and individuals on strategies to ideate, produce and manage digital media
• Create and implement promotional video and branding for organizations and individuals
• Consult with organizations and individuals to develop and implement branding changes
• Creating video and graphics promotional materials
• Provide video broadcasting system solutions by assessing needs, providing equipment quotes, installing broadcasting systems, and developing production team members through training for best practices

Media Producer

Jul 2012 – Apr 2016
Location: Sachse, TX

• Oversee broadcasting infrastructure for weekly live multimedia events attended by over 3000, saving the organization over $137,000 yearly staff acquisitions.
• Create videos, graphics, and written content for events and social media campaigns.
• Collaborate with the communications manager to implement promotional strategies.
• Manage social media for multiple organizational accounts in both English and Spanish.
• Recruit, coach, and lead a team of 60 media crew members to produce and direct live weekly broadcasts.
• Develop and provide pieces of training for production team members and motivate volunteers to support the organizational mission week after week.
• Supervised production staff during planned photo shoots in studio and on location.
• Coordinated production schedules, editing, printing and duplication processes.
• Created project budgets and managed all production costs.
• Maintained AV inventory and supplies, performing monthly assessments of and placing orders for new equipment.


Email Marketing
Social Media
Graphic Design

Print Media
Web Design
Spanish Proficiency


M.A. in Organizational Leadership
Southwestern AG University
2023 (Projected)

B.A. in Communications
Southwestern AG University

A.A. in Spanish
Southwestern AG University